Comparitive Diagnostic Report

Between

http://nike.com http://adidas.com

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Free Website Diagnosis - Diagnose The Health of Your Website found 10 major issues

Page Title

Page Title : NIKE, Inc.— Inspiration and Innovation for Every Athlete in the World.


Your page title exceeds 60 characters. It's not good.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : Experience sports, training, shopping and everything else that's new at Nike from any country in the world.


Your meta description does not exceed 150 characters. It's fine.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
ENGLISH 13 10 % No
FRANÇAIS 5 3.846 % No
DEUTSCH 4 3.077 % No
United 3 2.308 % No
Africa 3 2.308 % No
Rest 2 1.538 % No
América 2 1.538 % No
Latina 2 1.538 % No
America 2 1.538 % No
Nederlands 2 1.538 % No
Middle 2 1.538 % No
South 2 1.538 % No
East 2 1.538 % No
TÜRKİYE 1 0.769 % No
ITALIANO 1 0.769 % No
Switzerland 1 0.769 % No
Kong 1 0.769 % No
Kingdom 1 0.769 % No
Australia 1 0.769 % No
SVENSKA 1 0.769 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Rest of 2 1.538 % No
Middle East 2 1.538 % No
FRANÇAIS ENGLISH 2 1.538 % No
DEUTSCH ENGLISH 2 1.538 % No
América Latina 2 1.538 % No
DEUTSCH FRANÇAIS 1 0.769 % No
FRANÇAIS ITALIANO 1 0.769 % No
Switzerland DEUTSCH 1 0.769 % No
ENGLISH Switzerland 1 0.769 % No
SVENSKA ENGLISH 1 0.769 % No
ITALIANO ENGLISH 1 0.769 % No
ENGLISH TÜRKİYE 1 0.769 % No
ENGLISH Norge 1 0.769 % No
Australia Hong 1 0.769 % No
Kingdom Australia 1 0.769 % No
United Kingdom 1 0.769 % No
TÜRKİYE United 1 0.769 % No
Sverige SVENSKA 1 0.769 % No
Slovenia Sverige 1 0.769 % No
NORSK ENGLISH 1 0.769 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
DEUTSCH FRANÇAIS ITALIANO 1 0.769 % No
FRANÇAIS ITALIANO ENGLISH 1 0.769 % No
Switzerland DEUTSCH FRANÇAIS 1 0.769 % No
ENGLISH Switzerland DEUTSCH 1 0.769 % No
Sverige SVENSKA ENGLISH 1 0.769 % No
SVENSKA ENGLISH Switzerland 1 0.769 % No
ITALIANO ENGLISH TÜRKİYE 1 0.769 % No
ENGLISH TÜRKİYE United 1 0.769 % No
Hong Kong India 1 0.769 % No
Kong India Indonesia 1 0.769 % No
Australia Hong Kong 1 0.769 % No
Kingdom Australia Hong 1 0.769 % No
TÜRKİYE United Kingdom 1 0.769 % No
United Kingdom Australia 1 0.769 % No
Slovenia Sverige SVENSKA 1 0.769 % No
Slovakia Slovenia Sverige 1 0.769 % No
Österreich DEUTSCH ENGLISH 1 0.769 % No
DEUTSCH ENGLISH Polska 1 0.769 % No
ENGLISH Österreich DEUTSCH 1 0.769 % No
NORSK ENGLISH Österreich 1 0.769 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
DEUTSCH FRANÇAIS ITALIANO ENGLISH 1 0.769 % No
FRANÇAIS ITALIANO ENGLISH TÜRKİYE 1 0.769 % No
Switzerland DEUTSCH FRANÇAIS ITALIANO 1 0.769 % No
ENGLISH Switzerland DEUTSCH FRANÇAIS 1 0.769 % No
Sverige SVENSKA ENGLISH Switzerland 1 0.769 % No
SVENSKA ENGLISH Switzerland DEUTSCH 1 0.769 % No
ITALIANO ENGLISH TÜRKİYE United 1 0.769 % No
ENGLISH TÜRKİYE United Kingdom 1 0.769 % No
Hong Kong India Indonesia 1 0.769 % No
Kong India Indonesia Malaysia 1 0.769 % No
Australia Hong Kong India 1 0.769 % No
Kingdom Australia Hong Kong 1 0.769 % No
TÜRKİYE United Kingdom Australia 1 0.769 % No
United Kingdom Australia Hong 1 0.769 % No
Slovenia Sverige SVENSKA ENGLISH 1 0.769 % No
Slovakia Slovenia Sverige SVENSKA 1 0.769 % No
Österreich DEUTSCH ENGLISH Polska 1 0.769 % No
DEUTSCH ENGLISH Polska Portugal 1 0.769 % No
ENGLISH Österreich DEUTSCH ENGLISH 1 0.769 % No
NORSK ENGLISH Österreich DEUTSCH 1 0.769 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 130

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 18%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(0)

H2(1)

  • Select Your Location

H3(0)

H4(0)

H5(0)

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site have robot.txt

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 77
Total External Links? 0

Internal Links

  • http://www.nike.com/us/en_us/
  • http://www.nike.com/xl/es_la/
  • http://www.nike.com/ca/en_gb/
  • http://www.nike.com/ca/fr_fr/
  • http://www.nike.com/mx/es_la/
  • http://www.nike.com/pr/es_la/
  • http://www.nike.com/ar/es_la/
  • http://www.nike.com/br/pt_br/
  • http://www.nike.com/cl/es_la/
  • http://www.nike.com/uy/es_la/
  • http://www.nike.com/be/nl_nl/
  • http://www.nike.com/be/fr_fr/
  • http://www.nike.com/be/en_gb/
  • http://www.nike.com/be/de_de/
  • http://www.nike.com/bg/en_gb/
  • http://www.nike.com/cz/cs_cz/
  • http://www.nike.com/cz/en_gb/
  • http://www.nike.com/hr/en_gb/
  • http://www.nike.com/dk/da_dk/
  • http://www.nike.com/dk/en_gb/
  • http://www.nike.com/de/de_de/
  • http://www.nike.com/gr/el_gr/
  • http://www.nike.com/es/es_es/
  • http://www.nike.com/es/ca_es/
  • http://www.nike.com/fi/en_gb/
  • http://www.nike.com/fr/fr_fr/
  • http://www.nike.com/ie/en_gb/
  • http://www.nike.com/il/en_gb/
  • http://www.nike.com/it/it_it/
  • http://www.nike.com/lu/fr_fr/
  • http://www.nike.com/lu/de_de/
  • http://www.nike.com/lu/en_gb/
  • http://www.nike.com/hu/hu_hu/
  • http://www.nike.com/hu/en_gb/
  • http://www.nike.com/nl/nl_nl/
  • http://www.nike.com/nl/en_gb/
  • http://www.nike.com/no/no_no/
  • http://www.nike.com/no/en_gb/
  • http://www.nike.com/at/de_de/
  • http://www.nike.com/at/en_gb/
  • http://www.nike.com/pl/pl_pl/
  • http://www.nike.com/pt/pt_pt/
  • http://www.nike.com/pt/en_gb/
  • http://www.nike.com/ru/ru_ru/
  • http://www.nike.com/ro/en_gb/
  • http://www.nike.com/sk/en_gb/
  • http://www.nike.com/si/en_gb/
  • http://www.nike.com/se/sv_se/
  • http://www.nike.com/se/en_gb/
  • http://www.nike.com/ch/de_de/
  • http://www.nike.com/ch/fr_fr/
  • http://www.nike.com/ch/it_it/
  • http://www.nike.com/ch/en_gb/
  • http://www.nike.com/tr/tr_tr/
  • http://www.nike.com/gb/en_gb/
  • http://www.nike.com/au/en_gb/
  • http://www.nike.com/hk/en_gb/
  • http://www.nike.com/in/en_gb/
  • http://www.nike.com/id/en_gb/
  • http://www.nike.com/my/en_gb/
  • http://www.nike.com/nz/en_gb/
  • http://www.nike.com/ph/en_gb/
  • http://www.nike.com/sg/en_gb/
  • http://www.nike.com/vn/en_gb/
  • http://www.nike.com/cn/zh_cn/
  • http://www.nike.com/tw/zh_tw/
  • http://www.nike.com/jp/ja_jp/
  • http://www.nike.com/kr/ko_kr/
  • http://www.nike.com/th/th_th/
  • http://www.nike.com/sa/en_gb/
  • http://www.nike.com/ae/en_gb/
  • http://www.nike.com/xm/en_gb/
  • http://www.nike.com/eg/en_gb/
  • http://www.nike.com/ma/fr_fr/
  • http://www.nike.com/ma/en_gb/
  • http://www.nike.com/za/en_gb/
  • http://www.nike.com/xf/en_gb/

External Links

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 77
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Some links of your site are not SEO friendly.

Not SEO Friendly Links

  • http://www.nike.com/us/en_us/
  • http://www.nike.com/xl/es_la/
  • http://www.nike.com/ca/en_gb/
  • http://www.nike.com/ca/fr_fr/
  • http://www.nike.com/mx/es_la/
  • http://www.nike.com/pr/es_la/
  • http://www.nike.com/ar/es_la/
  • http://www.nike.com/br/pt_br/
  • http://www.nike.com/cl/es_la/
  • http://www.nike.com/uy/es_la/
  • http://www.nike.com/be/nl_nl/
  • http://www.nike.com/be/fr_fr/
  • http://www.nike.com/be/en_gb/
  • http://www.nike.com/be/de_de/
  • http://www.nike.com/bg/en_gb/
  • http://www.nike.com/cz/cs_cz/
  • http://www.nike.com/cz/en_gb/
  • http://www.nike.com/hr/en_gb/
  • http://www.nike.com/dk/da_dk/
  • http://www.nike.com/dk/en_gb/
  • http://www.nike.com/de/de_de/
  • http://www.nike.com/gr/el_gr/
  • http://www.nike.com/es/es_es/
  • http://www.nike.com/es/ca_es/
  • http://www.nike.com/fi/en_gb/
  • http://www.nike.com/fr/fr_fr/
  • http://www.nike.com/ie/en_gb/
  • http://www.nike.com/il/en_gb/
  • http://www.nike.com/it/it_it/
  • http://www.nike.com/lu/fr_fr/
  • http://www.nike.com/lu/de_de/
  • http://www.nike.com/lu/en_gb/
  • http://www.nike.com/hu/hu_hu/
  • http://www.nike.com/hu/en_gb/
  • http://www.nike.com/nl/nl_nl/
  • http://www.nike.com/nl/en_gb/
  • http://www.nike.com/no/no_no/
  • http://www.nike.com/no/en_gb/
  • http://www.nike.com/at/de_de/
  • http://www.nike.com/at/en_gb/
  • http://www.nike.com/pl/pl_pl/
  • http://www.nike.com/pt/pt_pt/
  • http://www.nike.com/pt/en_gb/
  • http://www.nike.com/ru/ru_ru/
  • http://www.nike.com/ro/en_gb/
  • http://www.nike.com/sk/en_gb/
  • http://www.nike.com/si/en_gb/
  • http://www.nike.com/se/sv_se/
  • http://www.nike.com/se/en_gb/
  • http://www.nike.com/ch/de_de/
  • http://www.nike.com/ch/fr_fr/
  • http://www.nike.com/ch/it_it/
  • http://www.nike.com/ch/en_gb/
  • http://www.nike.com/tr/tr_tr/
  • http://www.nike.com/gb/en_gb/
  • http://www.nike.com/au/en_gb/
  • http://www.nike.com/hk/en_gb/
  • http://www.nike.com/in/en_gb/
  • http://www.nike.com/id/en_gb/
  • http://www.nike.com/my/en_gb/
  • http://www.nike.com/nz/en_gb/
  • http://www.nike.com/ph/en_gb/
  • http://www.nike.com/sg/en_gb/
  • http://www.nike.com/vn/en_gb/
  • http://www.nike.com/cn/zh_cn/
  • http://www.nike.com/tw/zh_tw/
  • http://www.nike.com/jp/ja_jp/
  • http://www.nike.com/kr/ko_kr/
  • http://www.nike.com/th/th_th/
  • http://www.nike.com/sa/en_gb/
  • http://www.nike.com/ae/en_gb/
  • http://www.nike.com/xm/en_gb/
  • http://www.nike.com/eg/en_gb/
  • http://www.nike.com/ma/fr_fr/
  • http://www.nike.com/ma/en_gb/
  • http://www.nike.com/za/en_gb/
  • http://www.nike.com/xf/en_gb/


Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site have 12 images without alt text.

Images Without alt

  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png
  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png
  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png
  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png
  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png
  • /nikestore/html/img/spacer.jpg
  • /nikestore/html/img/lang_tunnel/gen.regions.png

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 53 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 6 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site does not have any inline css.
Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 146.197.184.71
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1nike.comIN299A146.197.184.71
2nike.comIN3600NSns4.nike.com
3nike.comIN3600NSns3.nike.com
4nike.comIN3600NSns1.nike.com
5nike.comIN3600NSns2.nike.com
6nike.comIN300MX0nike-com.mail.protection.outlook.com

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.nike.com/content typetext/html;charset=utf-8
http code200header size1290
request size242filetime-1
ssl verify result0redirect count1
total time0.487332namelookup time0.307968
connect time0.314682pretransfer time0.314684
size upload0size download54451
speed download111732speed upload0
download content length228upload content length0
starttransfer time0.344238redirect time0.117924
redirect urlprimary ip104.76.171.144
certinfo

Mobile Friendly Check


Mobile Friendly : Yes

Score : 89

Localized Rule Name Rule Impact
Mobile viewport not set 10
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0
CMS:
Locale: en_US
Roboted Resources: 1
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources97numberHosts45
totalRequestBytes23455numberStaticResources48
htmlResponseBytes887653textResponseBytes704
overTheWireResponeBytes4812738cssResponseBytes636113
imageResponseBytes140656javascriptResponseBytes3067238
otherResponseBytes80374numberJsResources42
numberCssResources7


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="http://m.nike.com/us/en_us/" class="home js-tracked-link">Home SWOOSH</a> is close to 1 other tap targets
  • The tap target <a href="#" class="search">Search Nike.com</a> is close to 2 other tap targets
  • The tap target <a href="https://secure…dex.jsp?l=cart" class="one-nike-nav__…s-tracked-link"></a> is close to 1 other tap targets
  • The tap target <a href="https://secure…dex.jsp?l=cart" class="one-nike-nav__…s-tracked-link"></a> is close to 1 other tap targets
  • The tap target <a href="https://secure…dex.jsp?l=cart" class="one-nike-nav__…s-tracked-link"></a> is close to 2 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://nike.com/
  • http://www.nike.com/
  • http://m.nike.com/
  • http://m.nike.com/us/en_us/

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.2KiB ( 56% reduction ).

  • http://pixel.mathtag.com/event/js?01AD=3wnDdAwhVCgCGED2EwQrWilDmPQ1Ren99EVXwbU_-fYRtkonSJFZg7A&01RI=811AAF2C679DB1E&01NA=&mt_id=1016448&mt_adid=163607&mt_excl=&v1=&v2=&v3=&v4=0&s1=&s2=&s3=Nike&s4=&s5=&s6=http://m.nike.com/us/en_us/&mm_bnc&mm_bct could save 1.2KiB ( 56%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://s3.nikecdn.com/unite/scripts/unite.min.js
  • http://tag.bounceexchange.com/2163/i.js
  • http://secure-store.nike.com/utag/nike/mobile/prod/utag.js
  • http://web.nike.com/dreams/dreamcatcher/release/dc.js
  • https://web.nike.com/tesla-analytics/analytics-store-mobile.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://c.go-mpulse.net/boomerang/config.js?key=R6SH7-84RFL-GQQ8S-CW6MF-W5RWR&d=m.nike.com&t=4988489&v=1.394.1467954210&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/global_launcher_acb.js
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_animation.js
  • https://216a497680152ed22e52-01d6a426a21216ea0f0f91a356c3fa59.ssl.cf2.rackcdn.com/llscripts/launcher.js
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_unsupported_env_ie.js
  • https://web.nike.com/neo/unite-web/neo.js
  • http://connect.facebook.net/en_US/fbevents.js
  • http://connect.facebook.net/signals/config/351341038378023?v=2.7.12
  • https://connect.facebook.net/en_US/sdk.js
  • http://bat.bing.com/bat.js
  • http://web.nike.com/neo/mobile/neo.js
  • http://www.bluecore.com/triggermail.js/nike.js
  • https://js-agent.newrelic.com/nr-1026.min.js
  • http://m.nike.com/us/en_us/NikeScriptManager.js?assets=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog&assetType=SCRIPT&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666&yellowPageContext=MOBL
  • http://store.nike.com/common/scripts/easyXDM.min.js
  • http://store.nike.com/us/en_us/script.js?assets=jQuery.preloader%2Cnike.SiteIdUtil%2Cnike.SitePresentationRoutingUtil%2Cnike.gadget.mobile.OneNikeFooter%2Cnike.HistoryManager%2Cnike.store.ui.widgets.ReviewRatings%2Cnike.analytics.CertonaMapping%2Cnike.gadget.CrossSell%2Cnike.fonts.glyphPolyfill%2Cskin.onenike_mobile%2Cnike.util.ImageLoader%2Cnike.exp.global.mobile.GlobalFooter%2Cnike.page.OneNikePageLayout%2Cnike.exp.global.SelectBox%2Cnike.exp.util.shared.mobile.CookieSettings%2Cnike.exp.util.shared.base.TextReplacement%2CjQuery.mobiSelect%2CjQuery.hammer%2Cnike.Chat&loaded=nike.store.ui.widgets.ModalDialog%2Clogging%2Cnike%2Cnike.style.exp.exp-mobile%2Cnike.gadget.mobile.OneNikeNav%2Cnike.exp.global.GeodetectBanner&format=optimized&showFurnitureKeys=null&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666&assetType=SCRIPT
  • http://store.nike.com/us/en_us/script.js?assets=nike.exp.launch.CqNotify%2Cnike.SmartAppBanner%2Cnike.page.mobile.ContentPage&loaded=nike.store.ui.widgets.ModalDialog%2Clogging%2Cnike%2Cnike.style.exp.exp-mobile%2Cnike.gadget.mobile.OneNikeNav%2Cnike.exp.global.GeodetectBanner%2Cnike.HistoryManager%2Cnike.exp.global.SelectBox%2CjQuery.hammer%2Cnike.SiteIdUtil%2Cnike.fonts.glyphPolyfill%2Cskin.onenike_mobile%2Cnike.SitePresentationRoutingUtil%2Cnike.page.OneNikePageLayout%2Cnike.Chat%2CjQuery.mobiSelect%2Cnike.exp.global.mobile.GlobalFooter%2Cnike.store.ui.widgets.ReviewRatings%2Cnike.util.ImageLoader%2Cnike.gadget.mobile.OneNikeFooter%2Cnike.gadget.CrossSell%2Cnike.exp.util.shared.base.TextReplacement%2Cnike.exp.util.shared.mobile.CookieSettings%2Cnike.analytics.CertonaMapping%2CjQuery.preloader&format=optimized&showFurnitureKeys=null&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666&assetType=SCRIPT
  • http://store.nike.com/us/en_us/style.css?assets=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog,Array,Modernizr,nike.NavigationUtil,jQuery.preloader,jQuery.md5,nike.Cart,nike.gadget.CartCount,nike.SiteIdUtil,nike.SitePresentationRoutingUtil,nike.page.mobile.BaseScripts,nike.gadget.LinkRedirector,nike.geo.Locate,nike.gadget.mobile.OneNikeFooter,nike.HistoryManager,nike.store.ui.widgets.ReviewRatings,nike.analytics.CertonaMapping,nike.gadget.CrossSell,nike.fonts.glyphPolyfill,skin.onenike_mobile,nike.util.ImageLoader,nike.exp.global.mobile.GlobalFooter,nike.exp.global.Ad,nike.page.OneNikePageLayout,nike.exp.global.Modal,nike.exp.global.SelectBox,nike.exp.util.shared.mobile.CookieSettings,nike.exp.util.shared.base.TextReplacement,jQuery.mobiSelect,jQuery.hammer,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/us/en_us/style.css?assets=nike.gadget.LinkRedirector,nike.exp.launch.CqNotify,nike.SmartAppBanner,nike.page.mobile.ContentPage&loaded=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog,Array,Modernizr,nike.NavigationUtil,jQuery.preloader,jQuery.md5,nike.Cart,nike.gadget.CartCount,nike.SiteIdUtil,nike.SitePresentationRoutingUtil,nike.page.mobile.BaseScripts,nike.gadget.LinkRedirector,nike.geo.Locate,nike.gadget.mobile.OneNikeFooter,nike.HistoryManager,nike.store.ui.widgets.ReviewRatings,nike.analytics.CertonaMapping,nike.gadget.CrossSell,nike.fonts.glyphPolyfill,skin.onenike_mobile,nike.util.ImageLoader,nike.exp.global.mobile.GlobalFooter,nike.exp.global.Ad,nike.page.OneNikePageLayout,nike.exp.global.Modal,nike.exp.global.SelectBox,nike.exp.util.shared.mobile.CookieSettings,nike.exp.util.shared.base.TextReplacement,jQuery.mobiSelect,jQuery.hammer,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • https://secure-store.nike.com/common/scripts/easyXDM.min.js
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.one-nike.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.shared.min.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.phone.tesla.footer.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.one-nike.min.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.shared.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://m.nike.com/apple-touch-icon.png
  • http://store.nike.com/common/img/loading.gif?01AD=3eEG8EerHmAxIFNYnt8XOXA7HgqFKe_ivRvYWf4e5pPivQD1lW3wTPQ&01RI=E007F6B0CEE5088&01NA=na&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/common/img/transparent-mask.png?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://expert.nike.com/chat.js?ver=1&_=1496546768730

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 4.4KiB ( 23% reduction ).

  • https://public.cobrowse.oraclecloud.com/rely/storage/ll_storage_chrome.html?version=20170410 could save 2.2KiB ( 16%reduction )
  • http://store.nike.com/common/content/endpoint.html could save 1.1KiB ( 39%reduction )
  • https://secure-store.nike.com/common/content/endpoint.html could save 1.1KiB ( 39%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://store.nike.com/us/en_us/style.css?assets=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog,Array,Modernizr,nike.NavigationUtil,jQuery.preloader,jQuery.md5,nike.Cart,nike.gadget.CartCount,nike.SiteIdUtil,nike.SitePresentationRoutingUtil,nike.page.mobile.BaseScripts,nike.gadget.LinkRedirector,nike.geo.Locate,nike.gadget.mobile.OneNikeFooter,nike.HistoryManager,nike.store.ui.widgets.ReviewRatings,nike.analytics.CertonaMapping,nike.gadget.CrossSell,nike.fonts.glyphPolyfill,skin.onenike_mobile,nike.util.ImageLoader,nike.exp.global.mobile.GlobalFooter,nike.exp.global.Ad,nike.page.OneNikePageLayout,nike.exp.global.Modal,nike.exp.global.SelectBox,nike.exp.util.shared.mobile.CookieSettings,nike.exp.util.shared.base.TextReplacement,jQuery.mobiSelect,jQuery.hammer,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 2.4KiB ( 35% reduction ).

  • https://content.nike.com/content/dam/one-nike/en_us/Evergreen/email-signup/EVERGREEN_HP_MOB_GBL_EMAIL_SIGNUP.jpg.transform/full-screen-phone/EVERGREEN_HP_MOB_GBL_EMAIL_SIGNUP.jpg could save 1.4KiB ( 30%reduction )
  • http://m.nike.com/apple-touch-icon.png could save 1KiB ( 45%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources107numberHosts45
totalRequestBytes24792numberStaticResources51
htmlResponseBytes470934textResponseBytes706
overTheWireResponeBytes5477289cssResponseBytes828969
imageResponseBytes536830javascriptResponseBytes3554488
otherResponseBytes85362numberJsResources43
numberCssResources7


Page Speed

Landing Page Redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://nike.com/
  • http://www.nike.com/
  • http://www.nike.com/us/en_us/

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.2KiB ( 56% reduction ).

  • http://pixel.mathtag.com/event/js?01AD=3y3YiGo0IeEhN1nF6KAiID6diRphv8pjcsFHDm7rtXz0LzyscAxZsiA&01RI=9101696A0E310C4&01NA=&mt_id=1016448&mt_adid=163607&mt_excl=&v1=&v2=&v3=&v4=0&s1=&s2=&s3=Nike&s4=&s5=&s6=http://www.nike.com/us/en_us/&mm_bnc&mm_bct could save 1.2KiB ( 56%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://s3.nikecdn.com/unite/scripts/unite.min.js
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_unsupported_env.js
  • http://tag.bounceexchange.com/2163/i.js
  • http://secure-store.nike.com/utag/nike/main/prod/utag.js
  • http://web.nike.com/dreams/dreamcatcher/release/dc.js
  • http://c.go-mpulse.net/boomerang/config.js?key=R6SH7-84RFL-GQQ8S-CW6MF-W5RWR&d=www.nike.com&t=4988489&v=1.394.1467954210&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
  • http://web.nike.com/neo/main/neo.js
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_animation.js
  • https://web.nike.com/tesla-analytics/analytics-store-desktop.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/global_launcher_acb.js
  • https://216a497680152ed22e52-01d6a426a21216ea0f0f91a356c3fa59.ssl.cf2.rackcdn.com/llscripts/launcher.js
  • https://web.nike.com/neo/unite-web/neo.js
  • http://connect.facebook.net/en_US/fbevents.js
  • http://connect.facebook.net/signals/config/351341038378023?v=2.7.12
  • https://connect.facebook.net/en_US/sdk.js
  • http://bat.bing.com/bat.js
  • http://www.bluecore.com/triggermail.js/nike.js
  • https://js-agent.newrelic.com/nr-1026.min.js
  • http://store.nike.com/common/scripts/easyXDM.min.js
  • http://store.nike.com/us/en_us/NikeScriptManager.js?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=SCRIPT&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/us/en_us/script.js?assets=nike.exp.pdp.desktop.MiniPdpShell,nike.exp.launch.CqNotify&loaded=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=SCRIPT&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/us/en_us/style.css?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/us/en_us/style.css?assets=nike.exp.pdp.desktop.MiniPdpShell,nike.exp.launch.CqNotify&loaded=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • https://secure-store.nike.com/common/scripts/easyXDM.min.js
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.one-nike.min.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.shared.min.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.shared.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.one-nike.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.tesla.footer.min.js?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.tesla.footer.min.css?buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/common/img/loading.gif?01AD=3VV6-I2M6Q1dAfrC0NqSvv4-j-SpaYoxDn1c8gyvL1qN717ipMfuLUg&01RI=AFC2AA038A4A80C&01NA=&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://store.nike.com/common/img/transparent-mask.png?01AD=3pIBbTWU3fWeUGnU0rqJW-fSSl7mKFw1hkJL3YeJ8CBdIdMuR6EyHTA&01RI=51556A73CBF8282&01NA=&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666
  • http://expert.nike.com/chat.js?ver=1&_=1496546760041
  • http://www.nike.com/tesla/nikestore/html/img/loading_on_white.gif?01AD=3yhBJXyRzSxDj8fhNN-Cl02_Myf-c465qSFXAnL0Y-5rtUGeoWYsbRg&01RI=AF9771C1AFA48DF&01NA=na

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 9.8KiB ( 21% reduction ).

  • http://www.nike.com/us/en_us/ could save 5.4KiB ( 20%reduction )
  • https://public.cobrowse.oraclecloud.com/rely/storage/ll_storage_chrome.html?version=20170410 could save 2.2KiB ( 16%reduction )
  • http://store.nike.com/common/content/endpoint.html could save 1.1KiB ( 39%reduction )
  • https://secure-store.nike.com/common/content/endpoint.html could save 1.1KiB ( 39%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://store.nike.com/us/en_us/style.css?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=e765c72211d2953c92ff849fab43cdc4bae03666

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 17.9KiB ( 73% reduction ).

  • http://content.nike.com/content/dam/nike/global/country_flags/us_sml.png could save 6.2KiB ( 97%reduction )
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  • https://content.nike.com/content/dam/one-nike/en_us/Evergreen/email-signup/EVERGREEN_HP_DESK_GBL_EMAIL_SIGNUP.jpg.transform/full-screen/EVERGREEN_HP_DESK_GBL_EMAIL_SIGNUP.jpg could save 4.5KiB ( 48%reduction )
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Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
Free Website Diagnosis - Diagnose The Health of Your Website found 10 major issues

Page Title

Page Title : adidas Official Website | adidas


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Description

Meta Description : Welcome to adidas Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, training and much more.


Your meta description does not exceed 150 characters. It's fine.

Knowledge Base
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Single Keywords

Keyword Occurrence Density Possible Spam
Shoes 19 1.053 % No
adidas 19 1.053 % No
Apparel 16 0.886 % No
Sign 11 0.609 % No
Originals 10 0.554 % No
Accessories 10 0.554 % No
Track 8 0.443 % No
Policy 8 0.443 % No
Training 7 0.388 % No
Tennis 7 0.388 % No
Arrivals 7 0.388 % No
Privacy 7 0.388 % No
Soccer 7 0.388 % No
Basketball 6 0.332 % No
Running 6 0.332 % No
years 6 0.332 % No
Outdoor 6 0.332 % No
Suits 5 0.277 % No
Ups 5 0.277 % No
Shop 5 0.277 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
New Arrivals 7 0.388 % No
Apparel Accessories 7 0.388 % No
Privacy Policy 6 0.332 % No
Shoes Apparel 6 0.332 % No
Sign Up 6 0.332 % No
Hoodies Sweatshirts 5 0.277 % No
Suits Warm 5 0.277 % No
Warm Ups 5 0.277 % No
Sweatshirts Track 5 0.277 % No
Track Suits 5 0.277 % No
up for 4 0.222 % No
Soccer Running 4 0.222 % No
Stan Smith 4 0.222 % No
Neo Shoes 4 0.222 % No
Policy for 4 0.222 % No
Sleeve Shirts 4 0.222 % No
events and 3 0.166 % No
and more 3 0.166 % No
upcoming events 3 0.166 % No
about upcoming 3 0.166 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Shoes Apparel Accessories 6 0.332 % No
Track Suits Warm 5 0.277 % No
Suits Warm Ups 5 0.277 % No
Hoodies Sweatshirts Track 5 0.277 % No
Sweatshirts Track Suits 5 0.277 % No
about upcoming events 3 0.166 % No
upcoming events and 3 0.166 % No
events and more 3 0.166 % No
news about upcoming 3 0.166 % No
info news about 3 0.166 % No
New Arrivals Best 3 0.166 % No
emails featuring exclusive 3 0.166 % No
exclusive offers latest 3 0.166 % No
offers latest product 3 0.166 % No
product info news 3 0.166 % No
latest product info 3 0.166 % No
and more See 3 0.166 % No
more See our 3 0.166 % No
New Markdowns Added 3 0.166 % No
featured New Arrivals 3 0.166 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Sweatshirts Track Suits Warm 5 0.277 % No
Track Suits Warm Ups 5 0.277 % No
Hoodies Sweatshirts Track Suits 5 0.277 % No
about upcoming events and 3 0.166 % No
upcoming events and more 3 0.166 % No
events and more See 3 0.166 % No
news about upcoming events 3 0.166 % No
info news about upcoming 3 0.166 % No
offers latest product info 3 0.166 % No
latest product info news 3 0.166 % No
product info news about 3 0.166 % No
and more See our 3 0.166 % No
more See our Privacy 3 0.166 % No
for details Sign Up 3 0.166 % No
I am over 13 3 0.166 % No
Shoes Sport Shoes Neo 3 0.166 % No
Policy for details Sign 3 0.166 % No
Privacy Policy for details 3 0.166 % No
See our Privacy Policy 3 0.166 % No
our Privacy Policy for 3 0.166 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Total Words

Total Words : 1805

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 19%

Knowledge Base
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Headings

H1(1)

  • Find Focus

H2(1)

  • adidas athletics

H3(6)

  • Sign Up Complete
  • Sign up for news & get 15% off
  • Sign Up Complete
  • what's trending
  • IntroducingThe Z.N.E. Hoodie
  • Sign Up Complete

H4(7)

  • Aaron Rodgers
  • Deandre Hopkins
  • Ana Ivanovic
  • James Harden
  • Tori Bowie
  • Kris Bryant
  • Morgan Brian

H5(12)

  • Quarterback, Green Bay
  • Wide Receiver, Houston
  • Tennis, Serbia
  • Guard, Houston
  • Track & Field, USA
  • Third Base, Chicago
  • Midfielder, Houston
  • Gift Cards
  • CUSTOMER SUPPORT
  • COMPANY INFO
  • PARTNER SITES
  • PRIVACY & TERMS

H6(0)

Knowledge Base
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site have robot.txt

Knowledge Base
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Internal Vs. External Links

Total Internal Links? 294
Total External Links? 14

Internal Links

  • /on/demandware.store/Sites-adidas-US-Site/en_US/Page-Include?cid=basket-shippinginfo-content
  • /us/order-tracker
  • https://www.adidas.com/us/myaccount
  • /us/myaccount
  • https://www.adidas.com/us/myaccount
  • http://www.adidas.com/us/help-topics-terms_and_conditions.html
  • /us/help-topics-privacy_policy.html
  • http://www.adidas.com/us
  • http://www.adidas.com/us/men
  • http://www.adidas.com/us/men-new_arrivals
  • http://www.adidas.com/us/men-best_sellers
  • http://www.adidas.com/us/men-sale
  • http://www.adidas.com/us/men-summer-originals
  • http://www.adidas.com/us/men-dust_storm
  • http://www.adidas.com/us/pureboost-shoes
  • http://www.adidas.com/us/men-roland_garros
  • http://www.adidas.com/us/men-originals-shoes
  • http://www.adidas.com/us/men-soccer-shoes
  • http://www.adidas.com/us/men-running-shoes
  • http://www.adidas.com/us/men-basketball-shoes
  • http://www.adidas.com/us/men-training-shoes
  • http://www.adidas.com/us/men-outdoor-shoes
  • http://www.adidas.com/us/men-football-cleats
  • http://www.adidas.com/us/men-baseball-shoes
  • http://www.adidas.com/us/men-tennis-shoes
  • http://www.adidas.com/us/men-slides
  • http://www.adidas.com/us/men-neo-shoes
  • http://www.adidas.com/us/customize?prefn1=gender&prefv1=Men
  • http://www.adidas.com/us/men-jackets
  • http://www.adidas.com/us/men-hoodies
  • http://www.adidas.com/us/men-track_suits
  • http://www.adidas.com/us/men-long_sleeve_shirts
  • http://www.adidas.com/us/men-short_sleeve_shirts
  • http://www.adidas.com/us/men-t_shirts
  • http://www.adidas.com/us/men-tank_tops
  • http://www.adidas.com/us/men-jerseys
  • http://www.adidas.com/us/men-pants
  • http://www.adidas.com/us/men-tights
  • http://www.adidas.com/us/men-shorts
  • http://www.adidas.com/us/men-underwear
  • http://www.adidas.com/us/men-accessories
  • http://www.adidas.com/us/men-bags
  • http://www.adidas.com/us/men-hats
  • http://www.adidas.com/us/men-socks
  • http://www.adidas.com/us/men-phone_cases
  • http://www.adidas.com/us/men-sunglasses
  • http://www.adidas.com/us/men-watches
  • http://www.adidas.com/us/men-balls
  • http://www.adidas.com/us/men-gloves
  • http://www.adidas.com/us/men-scarves
  • http://www.adidas.com/us/men-soccer
  • http://www.adidas.com/us/men-running
  • http://www.adidas.com/us/men-basketball
  • http://www.adidas.com/us/men-training
  • http://www.adidas.com/us/men-football
  • http://www.adidas.com/us/men-baseball
  • http://www.adidas.com/us/men-tennis
  • http://www.adidas.com/us/men-outdoor
  • http://www.adidas.com/us/men-weightlifting
  • http://www.adidas.com/us/skateboarding?grid=true
  • http://www.adidas.com/us/snowboarding
  • http://www.adidas.com/us/men?prefn1=sport&prefv1=Hockey
  • http://www.adidas.com/us/men-lacrosse
  • http://www.adidas.com/us/men-volleyball
  • http://www.adidas.com/us/men-shoes
  • http://www.adidas.com/us/men-apparel
  • http://www.adidas.com/us/men
  • http://www.adidas.com/us/women
  • http://www.adidas.com/us/women-new_arrivals
  • http://www.adidas.com/us/women-best_sellers
  • http://www.adidas.com/us/women-sale
  • http://www.adidas.com/us/women-summer-originals
  • http://www.adidas.com/us/women-roland_garros
  • http://www.adidas.com/us/women-parley
  • http://www.adidas.com/us/women-originals-shoes
  • http://www.adidas.com/us/women-soccer-shoes
  • http://www.adidas.com/us/women-running-shoes
  • http://www.adidas.com/us/women-training-shoes
  • http://www.adidas.com/us/women-basketball-shoes
  • http://www.adidas.com/us/women-tennis-shoes
  • http://www.adidas.com/us/women-outdoor-shoes
  • http://www.adidas.com/us/women-softball-shoes
  • http://www.adidas.com/us/women-football-shoes
  • http://www.adidas.com/us/women-slides
  • http://www.adidas.com/us/women-neo-shoes
  • http://www.adidas.com/us/customize?prefn1=gender&prefv1=Women
  • http://www.adidas.com/us/women-jackets
  • http://www.adidas.com/us/women-hoodies
  • http://www.adidas.com/us/women-track_suits
  • http://www.adidas.com/us/women-long_sleeve_shirts
  • http://www.adidas.com/us/women-short_sleeve_shirts%7Ct_shirts
  • http://www.adidas.com/us/women-tank_tops
  • http://www.adidas.com/us/women-bras
  • http://www.adidas.com/us/women-pants
  • http://www.adidas.com/us/women-tights
  • http://www.adidas.com/us/women-shorts
  • http://www.adidas.com/us/women-dresses_and_skirts
  • http://www.adidas.com/us/women-underwear
  • http://www.adidas.com/us/women-accessories
  • http://www.adidas.com/us/women-bags
  • http://www.adidas.com/us/women-hats
  • http://www.adidas.com/us/women-socks
  • http://www.adidas.com/us/women-headbands
  • http://www.adidas.com/us/women-phone_cases
  • http://www.adidas.com/us/women-sunglasses
  • http://www.adidas.com/us/women-watches
  • http://www.adidas.com/us/women-balls
  • http://www.adidas.com/us/women-soccer
  • http://www.adidas.com/us/women-running
  • http://www.adidas.com/us/women-training
  • http://www.adidas.com/us/women-basketball
  • http://www.adidas.com/us/women-softball
  • http://www.adidas.com/us/women-tennis
  • http://www.adidas.com/us/women-outdoor
  • http://www.adidas.com/us/women-lacrosse
  • http://www.adidas.com/us/women-volleyball
  • http://www.adidas.com/us/women-yoga
  • http://www.adidas.com/us/women-weightlifting
  • http://www.adidas.com/us/women-shoes
  • http://www.adidas.com/us/women-apparel
  • http://www.adidas.com/us/women
  • http://www.adidas.com/us/kids
  • http://www.adidas.com/us/kids-new_arrivals
  • http://www.adidas.com/us/kids-best_sellers
  • http://www.adidas.com/us/kids-sale
  • http://www.adidas.com/us/kids-stan_smith
  • http://www.adidas.com/us/kids-superstar
  • http://www.adidas.com/us/kids-dust_storm
  • http://www.adidas.com/us/kids-tiro
  • http://www.adidas.com/us/kids-infant_toddler
  • http://www.adidas.com/us/children-search
  • http://www.adidas.com/us/youth-search
  • http://www.adidas.com/us/kids-children
  • http://www.adidas.com/us/kids-youth
  • http://www.adidas.com/us/running
  • http://www.adidas.com/us/running
  • http://www.adidas.com/us/running-shoes
  • http://www.adidas.com/us/running-apparel
  • http://www.adidas.com/us/running-accessories
  • http://www.adidas.com/us/ultra_boost
  • http://www.adidas.com/us/alphabounce
  • http://www.adidas.com/us/ultraboost_x-shoes
  • http://www.adidas.com/us/running?grid=true
  • http://www.adidas.com/us/soccer
  • http://www.adidas.com/us/soccer
  • http://www.adidas.com/us/soccer-shoes
  • http://www.adidas.com/us/soccer-apparel
  • http://www.adidas.com/us/soccer-accessories
  • http://www.adidas.com/us/ace
  • http://www.adidas.com/us/x
  • http://www.adidas.com/us/nemeziz
  • http://www.adidas.com/us/copa_17
  • http://www.adidas.com/us/soccer?grid=true
  • http://www.adidas.com/us/basketball
  • http://www.adidas.com/us/basketball
  • http://www.adidas.com/us/basketball-shoes
  • http://www.adidas.com/us/basketball-apparel
  • http://www.adidas.com/us/basketball-accessories
  • http://www.adidas.com/us/james_harden
  • http://www.adidas.com/us/damian_lillard?grid=true
  • http://www.adidas.com/us/crazy_explosive
  • http://www.adidas.com/us/basketball?grid=true
  • http://www.adidas.com/us/football
  • http://www.adidas.com/us/football
  • http://www.adidas.com/us/football-cleats
  • http://www.adidas.com/us/football-apparel
  • http://www.adidas.com/us/football-accessories
  • http://www.adidas.com/us/compression
  • http://www.adidas.com/us/men-freak-football-cleats
  • http://www.adidas.com/us/adizero_5_star
  • http://www.adidas.com/us/football?grid=true
  • http://www.adidas.com/us/training
  • http://www.adidas.com/us/baseball
  • http://www.adidas.com/us/outdoor
  • http://www.adidas.com/us/skateboarding
  • http://www.adidas.com/us/tennis
  • http://www.adidas.com/us/lacrosse
  • http://www.adidas.com/us/volleyball
  • http://www.adidas.com/us/yoga
  • http://www.adidas.com/us/weightlifting
  • http://www.adidas.com/us/originals
  • http://www.adidas.com/us/originals
  • http://www.adidas.com/us/originals-shoes
  • http://www.adidas.com/us/originals-apparel
  • http://www.adidas.com/us/originals-accessories
  • http://www.adidas.com/us/originals-new_arrivals
  • http://www.adidas.com/us/superstar
  • http://www.adidas.com/us/stan_smith
  • http://www.adidas.com/us/nmd-shoes
  • http://www.adidas.com/us/originals?grid=true
  • http://www.adidas.com/us/originals
  • http://www.adidas.com/us/athletics
  • http://www.adidas.com/us/athletics
  • http://www.adidas.com/us/men-athletics
  • http://www.adidas.com/us/women-athletics
  • http://www.adidas.com/us/kids-athletics
  • http://www.adidas.com/us/new_arrivals-athletics
  • http://www.adidas.com/us/zne
  • http://www.adidas.com/us/zero_dye
  • http://www.adidas.com/us/reigning_champ
  • http://www.adidas.com/us/athletics-apparel?grid=true
  • http://www.adidas.com/us/adidas_by_stella_mccartney
  • http://www.adidas.com/us/adidas_by_stella_mccartney
  • http://www.adidas.com/us/adidas_by_stella_mccartney-shoes
  • http://www.adidas.com/us/adidas_by_stella_mccartney-apparel
  • http://www.adidas.com/us/adidas_by_stella_mccartney-accessories
  • http://www.adidas.com/us/adidas_by_stella_mccartney-new_arrivals
  • http://www.adidas.com/us/adidas_by_stella_mccartney-tennis
  • http://www.adidas.com/us/adidas_by_stella_mccartney-training
  • http://www.adidas.com/us/adidas_by_stella_mccartney-swim
  • http://www.adidas.com/us/adidas_by_stella_mccartney?grid=true
  • http://www.adidas.com/us/neo
  • http://www.adidas.com/us/neo
  • http://www.adidas.com/us/neo-shoes
  • http://www.adidas.com/us/neo-apparel
  • http://www.adidas.com/us/neo-Accessories
  • http://www.adidas.com/us/neo-new_arrivals
  • http://www.adidas.com/us/cloudfoam
  • http://www.adidas.com/us/raleigh
  • http://www.adidas.com/us/daily
  • http://www.adidas.com/us/neo?grid=true
  • http://www.adidas.com/us/neo
  • http://www.adidas.com/us/skateboarding
  • http://www.adidas.com/us/skateboarding
  • http://www.adidas.com/us/skate?grid=true
  • http://www.adidas.com/us/skate-shoes
  • http://www.adidas.com/us/skate-apparel
  • http://www.adidas.com/us/iconics
  • http://www.adidas.com/us/tubular
  • http://www.adidas.com/us/eqt?grid=true
  • http://www.adidas.com/us/gazelle
  • http://www.adidas.com/us/stellasport
  • http://www.adidas.com/us/adicolor
  • http://www.adidas.com/us/fashion_pack
  • /us/customize
  • http://www.adidas.com/us/shoes-personalize
  • http://www.adidas.com/us/apparel-personalize
  • http://www.adidas.com/us/customize?prefn1=productLineStyle&prefv1=Stan%20Smith
  • http://www.adidas.com/us/customize?prefn1=sport&prefn2=sportSub&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Basketball&prefv2=Dame
  • http://www.adidas.com/us/customize?prefn1=sport&prefn2=sportSub&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Basketball&prefv2=Crazy%20Explosive
  • http://www.adidas.com/us/customize?prefn1=sport&prefn2=sportSub&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Running&prefv2=adizero%20Adios
  • http://www.adidas.com/us/customize?prefn1=category&prefn2=sportSub&srule=Merch%20Sort%205%20%7C%20Aggregate%20Clicks%20in%203%20Days&prefv1=Apparel&prefv2=ZNE
  • http://www.adidas.com/us/customize?prefn1=sport&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Soccer
  • http://www.adidas.com/us/customize?prefn1=sport&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Running
  • http://www.adidas.com/us/customize?prefn1=sport&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Basketball
  • http://www.adidas.com/us/customize?prefn1=sport&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Training
  • http://www.adidas.com/us/customize?prefn1=sport&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Football
  • http://www.adidas.com/us/customize?prefn1=division&prefn2=sport&srule=Merch%20Sort%205%20%7C%20Aggregate%20Clicks%20in%203%20Days&prefv1=Sport&prefv2=Baseball
  • http://www.adidas.com/us/customize?prefn1=division&prefn2=productLineStyle&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Originals&prefv2=EQT
  • http://www.adidas.com/us/customize?prefn1=productLineStyle&prefv1=Superstar
  • http://www.adidas.com/us/customize?prefn1=division&prefn2=productLineStyle&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Originals&prefv2=Spezial
  • http://www.adidas.com/us/customize?prefn1=division&prefn2=productLineStyle&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Originals&prefv2=Gazelle
  • http://www.adidas.com/us/customize?prefn1=division&prefn2=productLineStyle&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Originals&prefv2=adilette
  • http://www.adidas.com/us/customize?prefn1=productLineStyle&prefv1=ZX%20Flux
  • http://www.adidas.com/us/customize
  • http://www.adidas.com/us/customize?prefn1=division&srule=Merch%20Sort%205%20%7C%20Aggregate%20Clicks%20in%203%20Days&grid=true&prefv1=Sport
  • http://www.adidas.com/us/customize?prefn1=division&srule=mi%20adidas%20Product%20Position%20Sort&prefv1=Originals
  • http://www.adidas.com/us/customize?srule=Merch%20Sort%205%20%7C%20Aggregate%20Clicks%20in%203%20Days
  • https://www.adidas.com/on/demandware.store/Sites-adidas-US-Site/en_US/Cart-Show
  • https://www.adidas.com/us/wishlist-show
  • /us/real_madrid
  • /us/nemeziz
  • /us/men-soccer-shoes
  • /us/forgefiber
  • /us/men-tubular
  • /us/women-tubular
  • /us/kids-tubular
  • /us/nemeziz
  • /us/nemeziz
  • /us/nemeziz
  • /us/nemeziz_17
  • /us/nemeziz_17
  • /us/nemeziz_17
  • /us/men-athletics-zne
  • /us/women-athletics-zne
  • /us/athletics_zne
  • https://www.adidas.com/us/giftcards
  • /us/customerservice
  • /us/order-tracker
  • http://www.adidas.com/us/help-topics-shipping.html
  • http://www.adidas.com/us/help-topics-returning.html
  • http://www.adidas.com/us/help-section-size_charts.html
  • /us/specialorders
  • http://www.adidas.com/us/help-topics-mi-adidas.html
  • http://www.adidas.com/us/help-topics-personalized.html
  • /us/storefinder
  • http://www.adidas.com/us/help-topics-sitemap.html
  • http://www.adidas.com/us/help-topics-adidas_products.html
  • http://www.adidas.com/us/micoach_collection
  • http://www.adidas.com/us/help-topics-privacy_policy.html
  • http://www.adidas.com/us/help-topics-terms_and_conditions_footer.html
  • http://www.adidas.com/us/help-topics-privacy_policy.html
  • http://www.adidas.com/us/country-selector.html
  • http://www.adidas.com/us/country-selector.html

External Links

  • http://adidasgolf.com/
  • http://www.adidas-group.com/en/
  • http://www.adidas-group.com/en/group/profile/
  • http://careers.adidas-group.com/?brand=adidas
  • http://www.adidas-group.com/en/media/media-contact/
  • http://www.adidas-group.com/en/sustainability/managing-sustainability/general-approach/
  • http://www.adidasoutdoor.com/
  • http://adidasgolf.com/
  • http://www.miteam.adidas.us/
  • https://www.adidas-archive.org/#/home
  • http://www.adidas-group.com/media/filer_public/2013/10/09/2011_oct_policy_on_forced_labour_and_human_trafficking.pdf

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 7
Total DoFollow Links 301
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links

  • <a href="http://www.adidas-group.com/en/" rel="nofollow" target="_blank">COMPANY INFO</a>
  • <a href="http://www.adidas-group.com/en/group/profile/" rel="nofollow" target="_blank">About Us</a>
  • <a href="http://careers.adidas-group.com/?brand=adidas" rel="nofollow" target="_blank">Careers</a>
  • <a href="http://www.adidas-group.com/en/media/media-contact/" rel="nofollow" target="_blank">Press</a>
  • <a href="http://www.adidas-group.com/en/" rel="nofollow" target="_blank">PARTNER SITES</a>
  • <a href="http://www.adidas.com/us/help-topics-terms_and_conditions_footer.html" rel="nofollow">Terms and Conditions</a>
  • <a href="http://www.adidas.com/us/help-topics-privacy_policy.html" rel="nofollow">Privacy Policy</a>
  • <a href="http://www.adidas.com/us/help-topics-terms_and_conditions_footer.html" rel="nofollow">Terms and Conditions</a>


Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Some links of your site are not SEO friendly.

Not SEO Friendly Links

  • /on/demandware.store/Sites-adidas-US-Site/en_US/Page-Include?cid=basket-shippinginfo-content
  • http://www.adidas.com/us/help-topics-terms_and_conditions.html
  • /us/help-topics-privacy_policy.html
  • http://www.adidas.com/us/men-new_arrivals
  • http://www.adidas.com/us/men-best_sellers
  • http://www.adidas.com/us/men-dust_storm
  • http://www.adidas.com/us/men-roland_garros
  • http://www.adidas.com/us/men-track_suits
  • http://www.adidas.com/us/men-long_sleeve_shirts
  • http://www.adidas.com/us/men-short_sleeve_shirts
  • http://www.adidas.com/us/men-t_shirts
  • http://www.adidas.com/us/men-tank_tops
  • http://www.adidas.com/us/men-phone_cases
  • http://www.adidas.com/us/women-new_arrivals
  • http://www.adidas.com/us/women-best_sellers
  • http://www.adidas.com/us/women-roland_garros
  • http://www.adidas.com/us/women-track_suits
  • http://www.adidas.com/us/women-long_sleeve_shirts
  • http://www.adidas.com/us/women-short_sleeve_shirts%7Ct_shirts
  • http://www.adidas.com/us/women-tank_tops
  • http://www.adidas.com/us/women-dresses_and_skirts
  • http://www.adidas.com/us/women-phone_cases
  • http://www.adidas.com/us/kids-new_arrivals
  • http://www.adidas.com/us/kids-best_sellers
  • http://www.adidas.com/us/kids-stan_smith
  • http://www.adidas.com/us/kids-dust_storm
  • http://www.adidas.com/us/kids-infant_toddler
  • http://www.adidas.com/us/ultra_boost
  • http://www.adidas.com/us/ultraboost_x-shoes
  • http://www.adidas.com/us/copa_17
  • http://www.adidas.com/us/james_harden
  • http://www.adidas.com/us/damian_lillard?grid=true
  • http://www.adidas.com/us/crazy_explosive
  • http://www.adidas.com/us/adizero_5_star
  • http://www.adidas.com/us/originals-new_arrivals
  • http://www.adidas.com/us/stan_smith
  • http://www.adidas.com/us/new_arrivals-athletics
  • http://www.adidas.com/us/zero_dye
  • http://www.adidas.com/us/reigning_champ
  • http://www.adidas.com/us/adidas_by_stella_mccartney
  • http://www.adidas.com/us/adidas_by_stella_mccartney
  • http://www.adidas.com/us/adidas_by_stella_mccartney-shoes
  • http://www.adidas.com/us/adidas_by_stella_mccartney-apparel
  • http://www.adidas.com/us/adidas_by_stella_mccartney-accessories
  • http://www.adidas.com/us/adidas_by_stella_mccartney-new_arrivals
  • http://www.adidas.com/us/adidas_by_stella_mccartney-tennis
  • http://www.adidas.com/us/adidas_by_stella_mccartney-training
  • http://www.adidas.com/us/adidas_by_stella_mccartney-swim
  • http://www.adidas.com/us/adidas_by_stella_mccartney?grid=true
  • http://www.adidas.com/us/neo-new_arrivals
  • http://www.adidas.com/us/fashion_pack
  • https://www.adidas.com/on/demandware.store/Sites-adidas-US-Site/en_US/Cart-Show
  • /us/real_madrid
  • /us/nemeziz_17
  • /us/nemeziz_17
  • /us/nemeziz_17
  • /us/athletics_zne
  • http://www.adidas.com/us/help-section-size_charts.html
  • http://www.adidas.com/us/help-topics-adidas_products.html
  • http://www.adidas.com/us/micoach_collection
  • http://www.adidas.com/us/help-topics-privacy_policy.html
  • http://www.adidas.com/us/help-topics-terms_and_conditions_footer.html
  • http://www.adidas.com/us/help-topics-privacy_policy.html


Knowledge Base
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site have 25 images without alt text.

Images Without alt

  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/default/dwc3575035/brand/images/2017/05/football-ss17-q2-rm-home-shop-masthead-desktop_151570.jpg?sw=1366&sh=830&sm=fit&cx=0&cy=0&cw=1366&ch=830&sfrm=jpg
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwed0277fb/hp/_masthead/adiDT_Nemeziz_PreLaunch_Masthead_HP.jpg?sw=1366&sh=830&sm=fit&cx=0&cy=0&cw=1366&ch=830&sfrm=jpg
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw233df346/hp/_masthead/forge_1366x830.jpg?sw=1366&sh=830
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwa6181b67/hp/_masthead/tubular_HP_1366x830_pink.jpg?sw=1366&sh=830
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw9d2eebd7/hp/_feature_card/messi_feature_card_3_shoes.jpg?sw=470&sh=264
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw4abcd5ea/hp/_feature_card/messi_nmz.jpg?sw=470&sh=264
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/default/dwba17e999/images/loading-small.gif
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw88ec105e/us_payment_methods.png

Knowledge Base
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 128 KB


HTML page size is > 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 26 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 31 inline css.

Inline CSS

  • <div class="disabledcontainer" data-component="common/CookiesDisabled" style="display:none" id="cookiesdisabled"></div>
  • <ul class="selfservice-list js-no-auth-parent" style="display:none"></ul>
  • <ul class="selfservice-list js-auth-parent" style="display:none"></ul>
  • <div class="js-no-auth" style="display:none"></div>
  • <span class="errormessage" style="display: none;"></span>
  • <span class="errormessage" style="display: none;"></span>
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw2e59adfe/_other/_navigation/Running.png" class="lazyload" style="width: 172px; height: 80px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwcb5b3671/_other/_navigation/football-fw17-duststorm-nemeziz-navigation-image-messi-desktop.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw2bdf187d/_other/_navigation/harden-basketball.png" class="lazyload" style="width: 172px; height: 80px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwf7cd46b2/_other/_navigation/CLP_nav_1.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <span style="display: none;"></span>
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwa369c7b5/_other/_navigation/text_originals.png" class="lazyload" style="width: 172px; height: 30px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw05d3dd69/_other/_navigation/adidas-originals-fw15-header-flyout.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <span style="display: none;"></span>
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwe59eba17/_other/_navigation/Brand_Tab_03.png" class="lazyload" style="width: 172px; height: 30px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw965befd2/_other/_navigation/Header_images_athletics.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <span style="display: none;"></span>
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw67e8598d/_other/_navigation/text_stella.png" class="lazyload" style="width: 172px; height: 30px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw18e0765c/_other/_navigation/FlyOut_aSMC_May_172x80.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <span style="display: none;"></span>
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwf1096fc4/_other/_navigation/text_neo.jpeg" class="lazyload" style="width: 172px; height: 30px;" />
  • <img alt="" data-original="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwd387d9a5/_other/_navigation/new_header_flyout.jpg" class="lazyload" style="width: 172px; height: 80px;" />
  • <div class="search-suggest clearfix" style="display:none;"></div>
  • <div class="signupAndSaveContainer" style="display:none" ></div>
  • <div class="newsletter_signup_layer_two" style="display:block"></div>
  • <span class="errormessage" style="display: none;"></span>
  • <img src="http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw88ec105e/us_payment_methods.png" style="width: 15%; height: 15%;vertical-align:middle;" />
  • <div id="teconsent" style="display: none;"></div>
  • <span style="padding-right: 21px;"></span>
  • <span style="padding-right: 21px;"></span>
  • <span style="padding-right: 21px;"></span>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 4 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 213.95.138.236
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1adidas.comIN301A213.95.138.236
2adidas.comIN41606NSsec2.rcode0.net
3adidas.comIN41606NSsec1.rcode0.net
4adidas.comIN3600MX10mx.adidas-group.com

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.adidas.com/us/content typetext/html;charset=UTF-8
http code200header size2105
request size433filetime-1
ssl verify result0redirect count2
total time0.501798namelookup time1.3E-5
connect time1.6E-5pretransfer time1.7E-5
size upload0size download131130
speed download261320speed upload0
download content length131130upload content length0
starttransfer time0.153214redirect time0.331833
redirect urlprimary ip104.76.162.67
certinfo

Mobile Friendly Check


Mobile Friendly : Yes

Score : 100

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0
CMS:
Locale: en_US
Roboted Resources: 11
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources200numberHosts76
totalRequestBytes49918numberStaticResources80
htmlResponseBytes356974textResponseBytes162411
overTheWireResponeBytes4929005cssResponseBytes519975
imageResponseBytes742213javascriptResponseBytes3090592
otherResponseBytes26006numberJsResources79
numberCssResources3


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="?pr=home_rr#" class="add-to-wishlis…dd-to-wishlist"></a> is close to 1 other tap targets
  • The tap target <div class="owl-dot active"></div> is close to 11 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://adidas.com/
  • http://www.adidas.com/
  • http://www.adidas.com/us/
  • http://m.adidas.com/us/home

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 2.3KiB ( 55% reduction ).

  • http://pixel.mathtag.com/event/js?01AD=3DjZwM2_8cHCvpPk-BlemhIpQS4bUv1NvAi0C8_o73aMcGj0jqTEgcg&01RI=E92C25D6EF65ADD&01NA=na&mt_id=1070510&mt_adid=172909&skipsync=20,10025,10002,10008,10009,10010,10011,10013,10017,10025,10031,10042,10054,10082&s1=HOME&v3=0&v4=0&v10=US&mm_bnc&mm_bct could save 1.3KiB ( 57%reduction )
  • http://pixel.mathtag.com/event/js?01AD=3DjZwM2_8cHCvpPk-BlemhIpQS4bUv1NvAi0C8_o73aMcGj0jqTEgcg&01RI=E92C25D6EF65ADD&01NA=na&mt_id=1070510&mt_adid=172909&skipsync=20,10025,10002,10008,10009,10010,10011,10013,10017,10025,10031,10042,10054,10082&s1=HOME&v3=0&v4=0&v10=US&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKExpbnV4OyBBbmRyb2lkIDYuMC4xOyBOZXh1cyA1WCBCdWlsZC9NTUIyOVApIEFwcGxlV2ViS2l0LzUzNy4zNiAoS0hUTUwsIGxpa2UgR2Vja287IEdvb2dsZSBQYWdlIFNwZWVkIEluc2lnaHRzKSBDaHJvbWUvNDEuMC4yMjcyLjExOCBNb2JpbGUgU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22NDEyfDczMnw0MTJ8NzMyfDI0fHw%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCBhcm12OGx8%22%7D could save 1,018B ( 53%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://ad.sxp.smartclip.net/img/trpx.gif
  • http://cotads.adscale.de/ads/pixel/1by1.png
  • http://cdn.optimizely.com/js/142501655.js
  • http://c.go-mpulse.net/boomerang/config.js?key=Y6WS5-W29Q5-F26W3-7N3TB-XKQFD&d=m.adidas.com&t=4988490&v=1.463.1493220061&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=MyCustomPlugin,ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
  • http://cdn.clicktale.net/www06/ptc/d0196753-0312-4934-9635-e3b49d47a5a6.js
  • http://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.js
  • http://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.sync.js
  • http://d3cxv97fi8q177.cloudfront.net/mediasource-A225976-6e1e-4493-9cd8-4ac25b37541f1-c-4270.js
  • http://cdn.krxd.net/controltag/rjur1n1s5.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/1420556241555304?v=2.7.12
  • https://connect.facebook.net/signals/config/680435655455279?v=2.7.12
  • http://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=adidas/adidasglobal/201705291057&cb=1496547062587
  • http://cdn.clicktale.net/www/ChangeMonitor-latest.js
  • http://cdn.clicktale.net/www/WR103b.js
  • http://cdn.clicktale.net/www/tc/WR-latest.js
  • http://cdn.clicktale.net/www06/pcc/d0196753-0312-4934-9635-e3b49d47a5a6.js?DeploymentConfigName=Release_20170530&Version=1
  • http://mathid.mathtag.com/d/i.js
  • https://cdna.clicktale.net/www/tc/monitor-latest.js
  • https://www.google-analytics.com/plugins/ua/ec.js
  • https://www.google-analytics.com/plugins/ua/linkid.js
  • https://www.google-analytics.com/analytics.js
  • http://m.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/css/fonts-mobile.css
  • http://cdn3.optimizely.com/js/geo2.js

Server Response Time

In our test, your server responded in 0.38 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 5.3KiB ( 16% reduction ).

  • http://m.adidas.com/us/home could save 3.8KiB ( 16%reduction )
  • http://m.adidas.com/on/demandware.store/Sites-adidas-US-Site/en_US/ProductTiles-GetTiles?articleNumbers=BP8889%7CS99209%7CBR6636%7CS96875%7CBY1911%7CBP7103%7CS99202%7CS98845%7CBR6639%7CBY3716%7CS98855%7CBQ6829%7CBB4899%7CS96891%7CM20605%7CBQ6787%7CS99213%7CS99833%7CS96881%7CBB0544%7CS99233%7CS99065%7CS99227%7CBP6665%7CC77153&imagesize=medium&showaddtocart=false could save 1.6KiB ( 17%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 4.2KiB ( 30% reduction ).

  • http://demandware.edgesuite.net/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/js/vendor/web-event.js could save 2.4KiB ( 32%reduction )
  • http://demandware.edgesuite.net/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/internal/jscript/applepay.js could save 1.8KiB ( 28%reduction )

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://m.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/css/fonts-mobile.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 16.6KiB ( 17% reduction ).

  • http://demandware.edgesuite.net/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw4abcd5ea/hp/_feature_card/messi_nmz.jpg?sw=560&sh=314 could save 8.5KiB ( 20%reduction )
  • http://demandware.edgesuite.net/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dwbfc357c0/hp/_masthead/forge_640x546.jpg?sw=640&sh=546 could save 7.4KiB ( 13%reduction )
  • http://contextual.media.net/cksync.php?cs=3&type=mma&ovsid=0b9d5933-7ef8-4d00-8f9d-513c9ee63d84 could save 744B ( 91%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources216numberHosts74
totalRequestBytes51090numberStaticResources91
htmlResponseBytes628514textResponseBytes164024
overTheWireResponeBytes6186071cssResponseBytes1033530
imageResponseBytes1099570javascriptResponseBytes3203355
otherResponseBytes26244numberJsResources78
numberCssResources3


Page Speed

Landing Page Redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://adidas.com/
  • http://www.adidas.com/
  • http://www.adidas.com/us/

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 2.3KiB ( 55% reduction ).

  • http://pixel.mathtag.com/event/js?01AD=3forcBoXTADjyNkwVAEcmzw2_7WMmg92fnyrtgHW7aWwf7KCKExKwtg&01RI=A11631F9BB46C9C&01NA=na&mt_id=1070510&mt_adid=172909&skipsync=20,10025,10002,10008,10009,10010,10011,10013,10017,10025,10031,10042,10054,10082&s1=HOME&v3=0&v4=0&v10=US&mm_bnc&mm_bct could save 1.3KiB ( 57%reduction )
  • http://pixel.mathtag.com/event/js?01AD=3forcBoXTADjyNkwVAEcmzw2_7WMmg92fnyrtgHW7aWwf7KCKExKwtg&01RI=A11631F9BB46C9C&01NA=na&mt_id=1070510&mt_adid=172909&skipsync=20,10025,10002,10008,10009,10010,10011,10013,10017,10025,10031,10042,10054,10082&s1=HOME&v3=0&v4=0&v10=US&mm_bnc&mm_bct&no_log&mathid_data=%7B%22dv1%22%3A%22TW96aWxsYS81LjAgKFgxMTsgTGludXggeDg2XzY0KSBBcHBsZVdlYktpdC81MzcuMzYgKEtIVE1MLCBsaWtlIEdlY2tvOyBHb29nbGUgUGFnZSBTcGVlZCBJbnNpZ2h0cykgQ2hyb21lLzQxLjAuMjI3Mi4xMTggU2FmYXJpLzUzNy4zNg%3D%3D%22%2C%22dv2%22%3A%22OTUwOWYzODI5ZmVlMjhjY2I0YWQxZTdiYjNkN2YwNWI%3D%22%2C%22dv3%22%3A%22%22%2C%22dv4%22%3A%22MTAyNHw3Njh8MTAyNHw3Njh8MjR8fA%3D%3D%22%2C%22dv5%22%3A%22QW1lcmljYS9Mb3NfQW5nZWxlcw%3D%3D%22%2C%22dv6%22%3A%22%22%2C%22dv7%22%3A%22MA%3D%3D%22%2C%22dv8%22%3A%22dHJ1ZXx0cnVlfHRydWU%3D%22%2C%22dv9%22%3A%22fGVuLVVTfA%3D%3D%22%2C%22dv10%22%3A%22TW96aWxsYXxOZXRzY2FwZXxMaW51eCB4ODZfNjR8%22%7D could save 1,017B ( 53%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://ad.sxp.smartclip.net/img/trpx.gif
  • http://cotads.adscale.de/ads/pixel/1by1.png
  • http://admaym.com/UserMatch.ashx?bidderid=45&bidderuid=660e5933-7eea-4e00-9a8f-57a13f3033a2
  • http://cdn.optimizely.com/js/142501655.js
  • http://c.go-mpulse.net/boomerang/config.js?key=Y6WS5-W29Q5-F26W3-7N3TB-XKQFD&d=www.adidas.com&t=4988490&v=1.463.1493220061&if=&sl=0&si=5cuy0zm0ydhg2e29-NaN&plugins=MyCustomPlugin,ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN
  • http://cdn.clicktale.net/www06/ptc/d0196753-0312-4934-9635-e3b49d47a5a6.js
  • http://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.js
  • http://tags.tiqcdn.com/utag/adidas/adidasglobal/prod/utag.sync.js
  • https://cdn.optimizely.com/public/107098409/data/actions/412bd24c20a151d52c3063d42ced36c171b3c2ce266709d4338ea72fb1443b0c.js
  • http://d3cxv97fi8q177.cloudfront.net/mediasource-A225976-6e1e-4493-9cd8-4ac25b37541f1-c-4270.js
  • http://cdn.krxd.net/controltag/rjur1n1s5.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/signals/config/1420556241555304?v=2.7.12
  • https://connect.facebook.net/signals/config/680435655455279?v=2.7.12
  • http://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=adidas/adidasglobal/201705291057&cb=1496547047932
  • http://cdn.clicktale.net/www/ChangeMonitor-latest.js
  • http://cdn.clicktale.net/www/WR103b.js
  • http://cdn.clicktale.net/www/tc/WR-latest.js
  • http://cdn.clicktale.net/www06/pcc/d0196753-0312-4934-9635-e3b49d47a5a6.js?DeploymentConfigName=Release_20170530&Version=1
  • http://mathid.mathtag.com/d/i.js
  • https://cdna.clicktale.net/www/tc/monitor-latest.js
  • https://www.google-analytics.com/plugins/ua/ec.js
  • https://www.google-analytics.com/plugins/ua/linkid.js
  • https://www.google-analytics.com/analytics.js
  • http://www.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/css/fonts.css
  • http://cdn3.optimizely.com/js/geo2.js
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/default/dwba17e999/images/loading-small.gif
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw88ec105e/us_payment_methods.png

Server Response Time

In our test, your server responded in 0.22 seconds. There are many factors that can slow down your server response time.
Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 13.7KiB ( 28% reduction ).

  • http://www.adidas.com/on/demandware.store/Sites-adidas-US-Site/en_US/ProductTiles-GetTiles?articleNumbers=AQ5748%7CB46989%7CBP9006%7CBB8820%7CBY1911%7CC61367%7CBA7215%7CBS3693%7CB48879%7CBY3716%7CAQ3116%7CAQ3113%7CBB0354%7CB47714%7CM20605%7CM20324%7CBB8880%7CBK4143%7CBB0041%7CBB0544%7CBS3207%7CBB8604%7CS99310%7CB23642%7CC77153&imagesize=medium&showaddtocart=false could save 10.6KiB ( 45%reduction )
  • http://www.adidas.com/us/ could save 3.1KiB ( 12%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 16.5KiB ( 47% reduction ).

  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/js/vendor/jquery.touchSwipe.js could save 10.9KiB ( 70%reduction )
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/js/vendor/web-event.js could save 2.4KiB ( 32%reduction )
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/internal/jscript/applepay.js could save 1.8KiB ( 28%reduction )
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/js/vendor/jquery.webui-popover.js could save 1.5KiB ( 26%reduction )

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.adidas.com/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/css/fonts.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 44.7KiB ( 28% reduction ).

  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw88ec105e/us_payment_methods.png could save 18.3KiB ( 86%reduction )
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw233df346/hp/_masthead/forge_1366x830.jpg?sw=1366&sh=830 could save 16.5KiB ( 17%reduction )
  • http://www.adidas.com/dwstatic/sits_pod20-adidas/dw/image/v2/aaqx_prd/on/demandware.static/-/Sites-adidas-US-Library/en_US/dw4abcd5ea/hp/_feature_card/messi_nmz.jpg?sw=470&sh=264 could save 7.5KiB ( 22%reduction )
  • http://www.adidas.com/dwstatic/aaqx_prd/on/demandware.static/Sites-adidas-US-Site/-/en_US/v1496474629174/images/header-shadow-bg.png could save 886B ( 83%reduction )
  • http://siteintercept.qualtrics.com/WRSiteInterceptEngine/Graphic.php?IM=IM_3OAIQ2ny4aQ7nq5 could save 815B ( 50%reduction )
  • http://contextual.media.net/cksync.php?cs=3&type=mma&ovsid=660e5933-7eea-4e00-9a8f-57a13f3033a2 could save 744B ( 91%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Online Free Tools

Free Website Diagnosis - Diagnose The Health of Your Website © 2017 G16framework Media Productions